In this workshop, we look at the current trends on how people are using the Internet and why it is so hard to find and attract clients. We discuss how to identify the ideal customers for your business and how to reach them using the right advertising channels. You will walk away with marketing strategies to use to improve your results and the knowledge to use them.

In this workshop, we look at the different types of business formations available to you and discuss the pros and cons of each. We discuss the key legal issues you need to manage and the different ways to raise capital if you need it. You will walk away with practical knowledge you can use to improve your businesses liability, taxes and success..

In this workshop, we look at the best strategies for creating a great team or partnership, setting expectations for future success and managing the relationships effectively. We discuss how communication a role and how to minimize or miscommunication. You will walk away with strategies that you can immediately implement to improve your teams and partnerships.

In this workshop, we look at the top 5 advertising channels and the customers they tend to reach most often. We review the mistakes that many businesses make and show you how to avoid them. We look at your product or service and your target ideal customer profile to help you pick the channels that will work best for your business.  

In this workshop, we discuss the difference between SEO and PPC and how to pick which is right for your business. We show you some tips on using each to maximize your results. You walk away with the knowledge to implement your next online advertising campaign with confidence. 

In this workshop, we will look at how to measure your marketing efforts and discuss why it is important do so. From using advertising software to doing customer surveys, we will explore all the different ways for you to get the data so you will understand which campaigns and channels are performing the best and which are not

In this workshop, we look at the different ways to grow your customer base more quickly. We help you calculate the “Life Time Value” of each customer, so you better understand what each one is worth so you can invest in them appropriately. You walk away with some clear strategies to implement to increase retention, referrals and retail sales. 

In this workshop, we guide you through creating a an Annual Marketing Plan for your business. We review the different type of advertising channels and discuss how to choose the ones that are right for your business. We go over the pitfalls that many business owners make that suppresses their success. You walk away with the knowledge and framework to build your plan.

In this workshop, we look at the key elements of marketing and what you need to know to create a successful marketing strategy. We discuss how to identify your ideal customer and why this can improve your business success. You learn how to create a marketing strategy that is right for you and your business. You walk away with the basics to create you next marketing plan.

In this workshop, we look at 6 simple ideas to market your business this holiday season. From gift card and discount strategies, to promoting your business and increasing your promotions. We help you create a plan that makes sense for your business and you will walk away with a strategy you can implement to increase your holiday sales from 20-50%.

In this workshop, we discuss why it is important to know your customers better. You will learn how to gather customer insights better and here some examples of retailers that are doing it well. You will walk away with information and ideas that you can immediately implement. 

In this workshop, we discuss the different types of marketing and why strategic marketing is so effective. You will learn different ways to make your marketing more strategic and simple ways to execute these plans. You will walk away with information and ideas that you can immediately implement.